Invivo X, SJP, a line of wines by Sarah Jessica Parker, recently launched its new 2020 vintage of rosé, which has received 93 points from Wine Orbit and won Gold and Top 20 selection at the Gilmours International Wine Competition.
Parker blended the vintage virtually with her Invivo partners Tim Lightbourne and Rob Cameron. The “Sex and the City” star has been involved in every step of the process, from the bottle design to serving on the board of the company.
“Blending the new rosé was a fulfilling experience and we are excited to finally share it with everyone,” said Parker. “This year’s vintage feels so different to our last, but still has that typical dry style that is unique to the South of France. It has so much complexity and such a fragrant nose filled with wild French strawberries. I’ve never smelled a wine quite this fragrant before, and I wonder if people will almost believe it’s real because of that.”
As a way to give back to community, Invivo X, SJP has also partnered with FEED Projects. The partnership works to donate meals for the UN Food Programme.