Gourmet market and seafood specialist Citarella has launched its annual Citymeals on Wheels roundup, held through January 4 in its New York markets.
Citarella’s roundup program allows shoppers to round their final bill up, with the difference being donated to Citymeals on Wheels. In the 20 years since the partnership began, they’ve raised over 1.4 million dollars towards Citymeals’ goal of providing a continuous lifeline of nourishing meals and vital companionship to homebound elderly New Yorkers.
A canvas tote bag with original artwork depicting a Citymeals delivery will also be available exclusively in Citarella’s New York City locations. One hundred percent of the net proceeds from the totes’ sales will go directly to Citymeals.