Eileen O’Neill of the Corcoran Group shifted a decorated career as a senior marketing executive working on a myriad of television classics such as “Modern Family,” “The Simpsons,” “Family Guy,” “Glee” and other hit programs to a serious real estate career in the Hamptons. Her mother was also in real estate locally so it was a natural progression to finding herself walking in familial shoes and she ultimately made the Hamptons her full-time home in 2015. She is one of Corcoran’s agents on the rise.
Eileen O’Neill of The Corcoran Group
Eileen, you have such an interesting former career in marketing. Can you tell us a bit about that?
I spent over twenty years in the television entertainment division of Fox in both New York and Los Angeles, working on shows such as “The Simpsons,” “Family Guy,” “How I Met Your Mother,” and the blockbuster launches of various shows including “Glee” and “Modern Family.” Our focus was on consumer marketing, events, and working directly with the television stations across the country that aired the shows to best promote in their individual markets. It was an amazing experience. I travelled extensively and met wonderful people across the country.
How do you think that has helped you as a luxury real estate broker?
My career in marketing gave me experience in working with all types of personalities which I think has been very helpful. In addition, a huge part of my job in marketing required problem solving and strong decision-making skills. I believe I have a very calm demeanor and work well under pressure, and I believe that is key in real estate.
You have been known as a South of the Highway agent. Is there a different methodology of acquiring as a seller’s broker of homes of that caliber?
I don’t believe there is a different methodology for South of the Highway. I treat every buyer and seller with the same caliber of service, no matter the price point. So much of what we do as real estate brokers is about relationships. Treating a person with respect and really listening to their needs is key. Buying and selling a home can be stressful, so my job to make the process as easy and stress-free and pleasant as possible.
With interest rates having doubled in recent months, do you think it will or has it affected the East End?
The East End is such an interesting market. Most times when other markets are affected, the East End stays somewhat insulated and tends not to be impacted as greatly as other markets. The market certainly shifts over time, from a buyer’s market to a seller’s market and back again, but the shifts don’t feel as extreme as other areas of the country. I feel that the lack of inventory and other global events have caused some buyers to pause more than the current rates.
What is your advice for sellers right now?
My advice to sellers right now is to price your home realistically. Homes that are priced correctly sell quickly.
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