Arōe is a luxury concierge medical wellness practice founded by critical care nurse Lauren Hawkins. The company has a SoHo flagship and concierge services in New York, Los Angeles, Aspen, and West Palm Beach. Arōe has brought its signature experience to the Hamptons this summer with partnerships with The Surf Lodge, Crow’s Nest, Montauk Beach House, and more.
Arōe delivers IV hydration, peptides, and NAD+ therapy directly to your home, hotel, or on location. And every practitioner is a critical care nurse. We spoke to Lauren to learn more.
What inspired you to create Arōe Health, and what gap did you feel was missing in the wellness space?
I spent close to a decade at the bedside as a critical care nurse. Oncology, cardiac ICU, the rooms where things go wrong. And what I kept seeing was the same story, over and over: people in the last decade of their lives who weren’t dying so much as slowly disappearing. Dysfunctional, chronically sick, on eight medications to manage the consequences of things we could have caught twenty years earlier.
American medicine is extraordinary at reaction. It is catastrophically bad at prevention. That gap is what made me leave.
The wellness space has tried to fill that gap, but most of it isn’t built on a medical foundation. It’s people without clinical backgrounds talking confidently about what is, in fact, medicine. I wanted to build something that sat in between: rigorous and clinical, but proactive and personalized. Longevity practiced as actual medicine.
How would you describe the philosophy behind the brand?
Pro-future, not anti-aging. We’re not trying to fight time. We’re trying to make sure the next decade of your life is better than the last one. That at 70, you feel like you’re 50.
The other piece of the philosophy is that we meet every patient where they are and move with them through the lifespan. There’s no one-size protocol. The plan changes as you change, and the relationship is long-term by design. Arōe is a place where people feel like an individual, not a number.
And underneath all of that, the foundation is honest medicine. Real labs. Real dosing. Real clinical oversight. The advanced tools we use — NAD+, peptides, HRT, IV therapy — only work when they’re built on top of the basics. They’re not meant to be used as a band-aid on a bullet hole.
What made the Hamptons feel like the right next step for Arōe Health? And what services have been the most popular so far?
The honest answer is that our clientele asked for it. We have patients who spend their summers Out East, and a longevity protocol isn’t something you can pause for three months and pick back up in September.
The Hamptons made sense because it’s where our patients already are. And it’s an extension of how Arōe has always been built – through a concierge model that meets people where they live. We come to you. Same providers, same protocols, same standard of care, whether you’re in an apartment in New York or a house in Amagansett. It’s the same Arōe, seamlessly following you wherever you are.
As for what’s been most popular: NAD+ therapy, both the IV infusions and the injectables, has been huge. IV therapy across the board has continued to grow. Our travel and immunity drips keep people on their feet through school years, work seasons, summers, and travel. Peptide therapy continues to expand. HRT is becoming increasingly popular as more people, men and women alike, realize hormone optimization isn’t just for one stage of life. And glutathione, both for skin and for systemic support, is consistently one of our most-requested add-ons.
What wellness rituals are non-negotiable in your own routine?
Weight lifting, full stop. Five days a week. Muscle is the organ of longevity, and most adults are dramatically under-muscled by midlife. It’s the single biggest investment I make in how I want to feel at 70.
Infrared sauna. At least twice a week, 30 to 45 minutes. Wherever I’m traveling, I find a sauna.
Aminos, creatine, and NMN powder when the day starts before training. They should be the building blocks of everyone’s day.
And one I think more people are catching onto, but I’ll still put it on the list: my morning walk to the gym. Sun on my face, outside, before the day really starts. It’s regulating in a way nothing else I do is, and it’s free.
