We spoke with Hervé Léger creative director and the founder of Et Ochs, Michelle Ochs, about her new directon for Hervé Léger and being honored at Hamptons Fashion Week.
Tell us about your background in fashion and how you got started in the industry.
My journey in the fashion industry began with a passion for design from a very young age. I was always drawn to colors, textures, and the way garments could transform a person’s confidence and self-expression.
I graduated from Parsons School of Design in New York City, where I received a BA in Fashion Design and was honored as Parsons Designer of the Year in 2007. Over the course of my career, I have launched two brands, the most recent Et Ochs. I always knew I wanted to work in fashion one way or another. Becoming the creative director of Hervé Léger is another extension of that.
Can you tell us a little about the founding of both Cushnie et Ochs and Et Ochs?
A partner and I founded Cushnie et Ochs in 2008, a luxury women’s ready-to-wear brand known for its sleek and modern designs. Our partnership was incredibly fruitful, and we made a significant impact in the fashion world with our distinct aesthetic and attention to detail. We dressed many women including Michelle Obama and Jennifer Lopez.
After that, I embarked on a new journey with Et Ochs. This venture allowed me to explore my individual design vision further, focusing on creating unique pieces that celebrate individuality and femininity.
Is there a specific moment during your career or specific design that stands out to you?
There have been so many incredible moments throughout my career, dressing strong and inspiring women has been a true honor. One particularly standout moment was when Michelle Obama wore one of my dresses. Seeing my creation on the former First Lady was truly a surreal and humbling experience. It’s moments like these that remind me why I’m so passionate about what I do.
You’re being honored at this year’s Hamptons Fashion Week as the new creative director of Hervé Léger. Congratulations!
Thank you! I’m thrilled to take on the role of Creative Director for Hervé Léger. My vision for this iconic brand revolves around a modern interpretation of its signature bandage dress. I want to infuse a fresh energy into the collection while staying true to the brand’s DNA.
I plan to experiment with innovative techniques and fabrications, exploring new silhouettes and details that will bring a contemporary twist to the classic bandage dress. My goal is to create designs that empower women, making them feel confident and alluring while staying sophisticated and elegant.
What are you most looking forward to at this year’s event?
I’m most excited about showcasing the new direction of Hervé Léger to the world. Fashion events like Hamptons Fashion Week provide an excellent platform to present our vision and connect with fashion enthusiasts. I’m looking forward to seeing people’s reactions to the new collection and how it resonates with them.
Talk a little more about the new direction of Hervé Léger and the revival of the bandage dress. How do you plan to blend your signature style with the existing brand?
The bandage dress is an iconic piece that has a special place in the history of fashion. We’re reintroducing it with a contemporary approach, elevating the classic design with modern touches. My signature style, characterized by sleek lines and a focus on flattering the female form, will blend seamlessly with Hervé Léger’s heritage.
I aim to bring innovative elements to the bandage dress while staying true to its essence. By exploring new materials, colors, and silhouettes, we can create designs that are relevant and captivating to the modern woman.
Where do you find inspiration for your designs? Tell us a little about your design process.
Inspiration can come from various sources — art, architecture, nature, or even the bustling streets of New York City.
Once I have a concept in mind, I start sketching and creating mood boards to visualize the overall direction of the collection. From there, it’s all about refining the designs, experimenting with fabrics, and working closely with my team to bring the vision to life.
Do you visit the East End often? How do you like to enjoy your time spent when you’re in town?
I’ve had the pleasure of visiting the East End on several occasions, and I find it to be a delightful retreat from the city. It’s a beautiful place with its beaches, charming villages, and vibrant arts scene.
When I’m in town, I like to take long walks along the beaches, find inspiration in the local art galleries, and, of course, indulge in some delicious seafood. It’s a wonderful place to recharge and find new creative energy.
