POUCH is an IV-inspired, ready-to-drink hydration and recovery brand designed for high-performance lifestyles, including athletes, working moms, and traveling entrepreneurs. Launched earlier this year by Miami-based founder Annie Kurnick, the brand aims to deliver IV-level nutrition in a portable, everyday format.
POUCH currently offers four proprietary blends: Hydration+ — marine minerals for lasting hydration and performance, Immunity+ — polyphenols, vitamin C, and zinc to support immune health, SkinRevive+ — double the antioxidants of standard skin drinks for radiant skin, and WellDrip+ — a blend of vitamins, minerals, and antioxidants for total wellness.
It is packaged in lightweight, flexible pouches with a sport nozzle — sleek, discreet, and designed to move with you from workouts to the beach to dinner. Ingredients include Aquamin™, NutriGlo® Glutathione, and VitAlign™ polyphenols.
The inspiration for POUCH comes from Annie herself. While traveling and managing high-pressure work, she relied on IV therapy for energy and wellness, but found the format impractical. She created POUCH to make these benefits portable and scalable, bridging function-first hydration, convenience, and format innovation.
Since its launch, POUCH has grown through targeted activations across the South Florida fitness and wellness community, gained attention from athletes such as Magda Linette, and is building visibility in endurance sports via the 2026 GT World Challenge America Tour.