Bumpsuit, the modern maternity and motherhood brand founded by Nicole Trunfio, has announced Olivia Culpo as its newest Bumpsuit Icon.
A longtime Bumpsuit fan and founder of the baby lifestyle brand Picolette — which is inspired by her daughter Colette — Culpo joins the brand as she enters a new chapter of motherhood and is pregnant with her second baby.
For the partnership, Culpo selected three Bumpsuit looks, showcasing the brand’s approach to dressing through versatile pieces designed to move with women through pregnancy and beyond, including The Brushed Satin Gown, a Bumpsuit best seller and perennial sellout; The Lucy, Bumpsuit’s No. 1 best-selling style; and The Celine, a newer addition to the collection, designed to seamlessly transition into the cooler months.
“Bumpsuit has been a staple for me throughout both of my pregnancies. I genuinely wear the pieces all the time because they’re comfortable, flattering, and make getting dressed while pregnant feel easy,” said Culpo.
The collection also includes a selection of Bumpsuit pieces that complement Olivia’s edit, including styles she has worn throughout her pregnancies, as well as additional maternity, postpartum, and motherhood essentials selected by the brand.
“At Bumpsuit, we’re always looking for beautiful brands and products that genuinely add something to a mother’s life. Moms are constantly sharing recommendations with one another, and we love being able to share some of ours with our community, too. Collaborating with Olivia and shining a light on Picolette felt like such a natural fit — it’s a dream collaboration, and Collette couldn’t have been any cuter,” said Nicole Trunfio, founder and CEO of Bumpsuit.
The announcement also highlights Picolette, Olivia Culpo’s children’s brand inspired by her daughter Colette, reflecting Bumpsuit’s commitment to building community through brands, recommendations and resources for modern motherhood.
“It was so special to have Colette with me for this shoot wearing Picolette. I love that the photos capture such a real part of my life right now, pregnant with our second baby and sharing this moment with Colette in the clothes I created for little ones like her,” Culpo continued.
Culpo joins Bumpsuit’s roster of Icons, including Emily DiDonato, Shanina Shaik, Rumer Willis, Jessica Hart, Nara Smith, Vita Sidorkina, Chanel Iman, Miranda Kerr, Georgia Fowler, Lauryn Bosstick, and Jasmine Tookes.