GREATS Sneaker Collection Celebration At The Surf Lodge

GREATS held a celebration at The Surf Lodge in Montauk for its summer sneaker collection, including the new The Royal 2.0. GREATS has been the resident sneaker partner at The Surf Lodge this summer.

The guest list included Brooks Nader, Lyss Boss, Natasha Parker, Keino Benz, Jake Fleischman, Ryan Roth, Avery Singer, Audrey Jongens, Batsheva Haart, Bryan Griffin, Owen Cain, and more.

While enjoying specialty cocktails named after GREATS’ sneaker styles, guests dined on lobster rolls, tuna tostadas, and watermelon and feta skewers while watching the sunset. GREATS president Brian Krauss hosted the event and shared his vision on the Brooklyn-born brand: to be a company that equally cares about sustainability as craftsmanship, and lasting style.

Guests received swag like trucker and bucket hats and beach blankets from GREATS, skincare from Peter Thomas Roth, and a pre-selected GREATS sneaker of their choice. Following the cocktail hour, they enjoyed The Surf Lodge’s concert by A R I Z O N A.