Irina Kro Eicke showcases the artistry of fashion and design, sharing content that is meant to spark joy. As a talented content creator and model (@withkro), she captures beauty through her distinctive cinematic lens. Her imagery feels warm, personal, and thoughtfully curated, effortlessly blending fashion, design, and lifestyle.
Together with her husband, furniture and product designer Maximilian Eicke, she divides her time among the soft light of the Hamptons, the energetic pulse of New York City, and the lush landscape of Bali — each location influencing her creativity and style.
We spoke with Irina to gain insight into her creative process.
Living between the Hamptons, New York City, and Bali, what inspires you most about each place?
I feel so lucky to be able to call these three places home, and the one overwhelming thing they all have in common is an amazing community of creative, talented, and ambitious people.
The most difficult part of living between these places is juggling the travel, the time zones, and especially keeping in touch with friends while staying on top of work.
But for that reason, each place has its own time of the year. The summers in the Hamptons, of course, need no introduction. It is a place my husband has called home since he was nine years old, so more than anywhere else in the world, this is home for him. It’s also where we have spent most of our relationship living together. Having added NYC to our rhythm last year, it is impossible to deny spring and fall in New York City. The buzzing energy of work and ambition keeps you going at 110 percent.
And when winter comes, and it almost feels like you’re burnt out, there is no better place than Bali to go and be surrounded by incredible people and some of the most beautiful nature.
How would you describe your personal style? How do fashion and design play into your self-expression?
It is really hard for me to describe my own style, as one of the most wonderful things fashion allows you to do is to feel and look different every day. Sometimes you dress for the mood you’re in, and other times you dress for the mood you want to feel.
Of course, for specific shoots and occasions, I get inspired by moments from the past, but something as simple as a song or a painting can spark future outfit ideas.
There is no question that I wear my personality on the outside. I express myself through fashion and, in our home, through design. So fashion and design are essentially my second skin.
Are there designers, artists, or eras that influence your aesthetic?
There are so many potential influences.
I love to follow current runway shows for inspiration, as well as sourcing old magazines for vintage shoots. Lately, I’ve been especially inspired by fashion from the ’80s, ’90s, and 2000s. With this in mind, I love looking back at iconic music videos, street-style moments, and red-carpet looks from those times. It’s both an incredible source of inspiration and a beautiful time capsule.
As far as artists go, Kazemir Malevich is my favorite. Ever since my father took me to museums, I’ve been deeply inspired by the way he experienced color.
How do you begin a new creative concept or project? Tell us about your process.
My creative process usually starts with a single color or object, and then I try to understand how I see it and how I want to express that vision through what I wear or how I style my surroundings.
I begin brainstorming the layers I want to add, along with the character and mood I want to create. Additionally, depending on how the concept will be delivered, whether through photos, videos, or in-person events, each final outcome has its own process.
What emotional response do you want people to have when they see your posts?
I try not to approach what I post through the lens of emotional triggers. I focus on sharing what I genuinely enjoy creating, and I believe that comes through in what I put out on social media. Even if some posts may feel exaggerated at times, I’ve enjoyed every moment from concept to creation. If I were to hope to evoke one response, it would be joy.
What rituals or routines help you stay grounded?
Since spending more time in NYC, I start most of my days with a workout and a small beauty routine. If my husband is working from home that day, I usually convince him to go for a walk to grab our daily iced matcha. I love that everything is within walking distance of our apartment, and it sets a positive tone for the rest of the day.
What are you currently most excited about creatively?
I feel very excited and fortunate that through my career I get to meet such interesting new brands and personalities. Even when I feel like I’ve hit a creative wall, the challenge of coming up with ideas for things I never expected keeps me motivated.
