Sarah Jessica Parker, co-founder and proprietor of Invivo X, SJP – a collaboration with New Zealand winery Invivo – headlined the iconic New York Wine Experience in Times Square last week.
Sarah Jessica Parker and MaryAnn Worobiec, Wine Spectator’s Senior Editor, led a seminar and tasting for hundreds of the world’s most influential drinks industry professionals. Leading influencers gathered from all over the world for Wine Spectator’s three-day 42nd Annual New York Wine Experience.
Hundreds of glasses of SJP’s 93-point Invivo X, SJP Sauvignon Blanc from Marlborough, New Zealand, were poured and tasted, while guests listened to SJP and Worobiec discuss her wine journey and long-term collaboration with New Zealand winery Invivo.
SJP described her journey with the award-winning brand as “extraordinary, enlightening, surprising, and rewarding” and her hands on involvement from the brand’s inception. “When I spoke to Tim and Rob [Invivo Co-founders], I told them I was in, as long as I could be involved every step of the way. When it’s something that I can fully immerse myself into and learn from, that’s when it’s really exciting.”