Sunshine Boutique Moves To East Hampton

Heidi Humes, owner of East End lifestyle boutique Sunshine, has moved her store to a new location in East Hampton. 

Formerly in Amagansett, Sunshine is known for its special items handmade by female global artisans. The store emphasizes handmade items over big brands, and shoppers praise it for unique pieces. Sunshine has something for everyone, as it carries treasures for both kids and the kid at heart. 

Humes aims to make everyone feel special, from shoppers to small designers at the farthest ends of the earth.

“I’m a big believer that change brings good! Thrilled to pieces to bring my Sunshine world to East Hampton and create community among some of my most loved small neighborhood businesses,” she said.

Humes has traveled far and wide to create personal relationships with the women behind her Sunshine curation. Some highlights include handcrafted clogs from France by Sabot YouYou, organic makeup from Taylor Foster of heaven on mainstreet in Upstate New York, home decor from South Africa with Ashanti Design, and Peru with Intiearth’s sustainable frazada collection. 

“There are so many things made just for the shop in small batches featuring exclusive designs,” Humes said about the brands she carries. Her relationships run deep with artisans based in Mexico, Africa, and Guatemala, among other places. 

Sunshine is a global collective of all her favorite things made by the women she loves. Additionally, Heidi loves to carry her favorite brands, including Amo Denim year-round and hand-dyed cashmere by local designer Alessandra Brunialti of Marea Clothing.

Humes is ecstatic to bring a new collective of artist’s work to the store for tourists and locals to buy and enjoy. This season, she is working with a group of artists at the shop, including Michele D’Ermo, who is getting attention as she just launched work for Knoll Miller. Additionally, Isabel Bornstein is a collage artist from Argentina who had a pop-up at the shop two years ago. She will now carry her limited prints and Cole Caswell, a tintype photographer extraordinaire from Maine. Grant Haffner’s technicolor prints of the landmark roads on the East End make every wall shine.

Sunshine’s East Hampton location will be open on Saturdays and Sundays starting April 6. As summer inches closer, the shop will additionally be open through Friday in May, Monday in June, and Thursday through Monday in July and August. The store, located at 98 Newtown Lane, will be open from 10 AM to 4 PM. For more information about Sunshine, visit

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