Purethread Opens On Shelter Island

Purethread held the grand opening of its newest location in Shelter Island Heights on March 20.

With a background rooted in brick-and-mortar retailing, including successful ventures in Westchester and a private client appointment-based service in Sag Harbor, owner Jill Heller is known for her trained eye and sophisticated selection of wearable investment pieces that complement her clients’ lifestyles.

At Purethread, the mission is to reimagine the retail experience by creating an oasis where discerning women can discover collections of fashion, accessories, jewelry, denim, and more. Nestled in a light-filled upstairs atelier, Purethread is committed to providing a sanctuary of style and offering a curated selection of timeless pieces that reflect modern elegance.

“I am thrilled to open our doors to the vibrant communities of Shelter Island, the Hamptons, North Fork, and beyond,” said Heller. “Our offerings include a diverse collection of pieces from renowned designers hailing from major fashion capitals such as New York, Paris, Milan, Copenhagen, and Sydney while also providing a gathering space that women can call home.”

From established brands to emerging talent, Purethread’s designers will include Allude, Arma, ASKK NY, Begg x Co, Blaze Milano, Extreme Cashmere, Handvaerk, Kristensen Du Nord, Loretta Caponi, Private_0204, Sablyn, TWP, Vanessa Bruno, and Victoria & Woods.

Upcoming events include Handvaerk’s unveiling of the women’s and men’s spring-summer 2024 collection from April 11 to 13, a Carelle Jewelry pop-up shop from May 1 to 3, and a Denim Wardrobe for Mother and Daughter featuring ASKK NY, Moussy Vintage, Triarchy, and TWP from May 8 to 10.

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