PJs by PJ presents collections that each represent a different city across the country. The brand’s New York sets are inspired by the hustle and bustle of the city and feature Pizza Rat, the Brooklyn Bridge, and Lady Liberty. The Los Angeles sets pay homage to the West Coast’s reputation for indulgent health and midnight fast-food runs, thus including Erewhon, the Beverly Hills Hotel, Chateau Marmont, Mel’s Dinner, and the Hollywood Sign.
The latest in the lineup is PJs by PJ’s Hamptons print, featuring a first-ever boxer short and romper. Founder Phoebe Janovic (or PJ) was particularly inspired by the Hamptons as she grew up spending summers on the East End at local landmarks like the Clam Bar, Ralph’s Famous Italian Ice’s, Stephen Talkhouse, The Surf Lodge, Montauk Lighthouse, and more.
“The print is hand-drawn with all of the Hamptons most beloved local places and flavors, from Round Swamp Farm to the iconic Hamptons Jitney. Our mission with PJs is to bring locations to life, and with the Hamptons print, we expanded into boxers and rompers for the first time. We’re excited to continue expanding prints to new locations and meeting locals IRL,” said Phoebe.
To celebrate the launch, the brand transformed a local Montauk laundromat, My Sunny Laundry, into a weekend pop-up experience. Guests such as Rebecca Minkoff, Kayla Caupto, Rachel Reichart, and more were treated to fresh lobster rolls, Ralph’s Famous Italian Ices, and first dibs on the new collection.
“The Hamptons collection was our way of bottling up the charm and nostalgia of a Hamptons summer, so you can enjoy it year-round, whether you’re there physically or curled up in bed,” said Phoebe.
