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Goop Brings Parisian Charm To The Hamptons With ‘Pharmacie’ Pop-Up

Photo: Madison Fender, BFA

Photo: Madison Fender, BFA

Photo: Madison Fender, BFA

Photo: Madison Fender, BFA

In a bid to recreate the allure of French pharmacies, Gwyneth Paltrow’s lifestyle brand, Goop, transformed a corner of Amagansett into a slice of Paris during the weekend of July 26. The “Goop Pharmacie” pop-up event offered a carefully curated selection of clean beauty products, expert skincare services, and a generous dose of French joie de vivre.

The event kicked off with an exclusive dinner at il Buco Vita, attended by A-list celebrities, including Paltrow herself, Cameron Diaz, Blythe Danner, and wellness entrepreneur Melissa Wood-Tepperberg. This intimate gathering set the tone for what would become a bustling three-day affair, drawing over 800 attendees.

Throughout the weekend, visitors were treated to a multisensory experience that went beyond mere shopping. The pop-up featured mini facial treatments and beauty consultations, allowing guests to immerse themselves in the world of high-end, clean beauty. While Goop’s product line was prominently featured, the event also showcased other brands aligned with its ethos, including Caudalie, Bonjour Beauty, MACRENE actives, and LYMA.

Blythe Danner and Gwyneth Paltrow. Photo: Madison Fender, BFA

This foray into experiential retail highlights Goop’s ongoing efforts to blend commerce with lifestyle experiences, a strategy that has become increasingly popular among luxury and wellness brands.

Ty Wenzel

Co-Publisher & Contributor

Ty Wenzel, a recent breast cancer survivor, started her career as a fashion coordinator for Bloomingdale’s followed by fashion editor for Cosmopolitan Magazine. She was also a writer for countless publications, including having published a memoir (St. Martin's Press) and written features for The New York Times. She is an award-winning writer and designer who covers lifestyle, real estate, architecture and interiors for James Lane Post. She previously worked as a writer and marketing director for The Independent. She has won multiple PCLI and NYPA awards for journalism, social media and design, including best website design and best magazine for James Lane Post, which she co-founded in 2020. Wenzel is also a co-founder of the meditation app for kids, DreamyKid, and the Hamptons social media agency, TWM Hamptons Social Media.