Dru Hammer will embark on an 11-city U.S. pop-up tour as a pre-launch of the new “druville” brand.
Hammer boasts 30 years of high-end home design, development, and real estate investing experience, leading up to the launch of the brand.
In the past, Hammer would design homes in vibrant colors, resembling Dr. Seuss’s Whoville, she explained. “So, this is a natural development for me to bring those quirky, yet classy, design ideas to life with the launch of druville, and I couldn’t be more thrilled to offer it to a retail culture that has a wide-open gap for more fun, whimsical, yet elevated, products, and to also bring help and hope to others through the brand, which is my greatest desire!”
The initial products in the druville line will include melamine tableware, embossed hand-printed stationery, limited edition fitted turtlenecks and jewelry, custom acrylic trays, with forthcoming melamine tiles for kitchen and bathroom.
Proceeds from druville products will go toward her charity Hammered Heart.
Hammer will preview her designs in resort communities, starting in Westhampton from July 15 to 17 at Kerrigan Country Realty located at 122 Main Street.
