Sam Busiello: Sag Harbor Fashion Designer To Watch

Sam Busiello, a talented fashion designer and artist, hails from Sag Harbor and draws inspiration from the natural beauty of the Hamptons. She holds a BFA in Fine Art from Pratt Institute, which provided her with a strong foundation in artistic expression. Sam’s love for yoga and dance played a significant role in the genesis of her brand. 

Artist and fashion designer Sam Busiello. Photo by Zevv Starr

She began by designing leggings and selling them at Satori in Sag Harbor. However, when the pandemic hit and many stores were forced to close, Sam adapted to the circumstances and joined forces with her best friend Greta. They created a line of handmade accessories, including face masks, bucket hats, and hair scrunchies. As the summer of 2021 rolled around and pandemic restrictions began to ease, Sam’s designs gained significant popularity and sold out completely. The collection expanded into dresses, swimsuits, and shirts. This success marks the beginning of an exciting journey for Sam, as her creativity and dedication are paving the way for her future as an artist and designer. Hope you enjoy our interview!

Lisa Frohlich in Sam Busiello slip dress

Tell us about being raised on the East End.

I grew up in Sag Harbor. The community here brings people together from all over the world, which lends to its uniqueness and excitement.

How does living in the Hamptons inspire your designs and collection?

During the changing of the seasons, the atmosphere here carries a potent connection to all of its wildlife. I try to incorporate nature into my work.

How did you get started in fashion and did you go to school for it?

I have worked in local retail shops since I was young. Over time I became familiar with the business and developed friendships with clients who enjoy and support my work. I graduated with a BFA in Fine Art from Pratt Institute where I refined my painting skills. It was during my years as a student that I began using my paintings as textiles for clothing designs.

Photo by Zevv Starr

How can we purchase your designs?

All of my latest pieces and collections are available online at

Tell us about your upcoming collections.

My new paintings are all mixed media collage, which incorporates hand drawing, oil, and acrylic paint, to a final print. Limited editions and new styles are being released online and on my social media. @sambusiello

What are your best-selling designs? 

The Zodiac Sarong Collection always sells out. The pieces are versatile and our customers have fun tying them up in all different ways: as a scarf, a bathing suit cover up, a dress, etc. The sarong is definitely a must-have and great travel accessory. They retail for $140 on my website.

Photo by Zevv Starr

How do you handle your production?

Our clothing is made-to-order from global manufacturers. We use the best materials available and are very conscious of minimizing our carbon footprint wherever possible.

Which artists influence your designs?

I am influenced by painters Wassily Kandinsky, Hilma af Klint, and Picasso. I am drawn to artists who combine abstract, expressionist patterns with maximalist symbolism and colorful pop-art. I study biology and science to incorporate ideas from nature into my work.

Photo by Zevv Starr

What is your favorite part about being a designer?

I love experimenting with my paintings and working with fashion. There’s nothing quite like seeing people connect with my designs and wearing them. This makes me so happy.

An East End Experience

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