We are living in a time when what people really value is experience, embracing a passion, and bonding with others who share that enthusiasm. At The Concours Club, a luxury automotive resort in Miami, the answer to that desire is, buckle up! There is excitement in the air.
The private club inside the Miami-Opa locka Executive Airport is designed to deliver luxury amenities and concierge service to those with a drive for cars and racing as well as those who enjoy the lifestyle of top-notch hospitality in a stunning, unique setting for personal enjoyment and corporate entertaining and events. This is no ordinary country club. Forgo the putting green for the skid pad and the tennis pro for a world-class, winning race car driver to be in your ear, monitoring your performance on a state-of-the-art racing track designed for speed and FIA-certified safety.
In its second season, the Concours Club boasts an 80-acre campus where members can either store and enjoy their own cars or use a fleet of BMW M2CS racing cars. The over two-mile driving circuit with multiple configurations and elevations gives exciting options to amateurs and professional-caliber drivers alike.
President Aaron Weiss, who has vast experience in the automotive club world and is an avid racer, noted, “The motorsport model has shifted from spectator to participant. We’re all a bit of a thrill seeker, but it’s about knowing that we can control something that other people think we can’t.” Members can build their confidence by training and competing in races with similar-level drivers.
The Club reads more Aman resort than race track. Sleek modern construction is designed to look more residential than commercial. Member spaces are sophisticated but welcoming, and prized autos are treated to first-class storage, service, and detailing. You can even have your car meet you at your private plane minutes away. Weiss said, “We are creating an experience that is a culmination of all of the touch points from when you show up at the gate to when you leave.”
The campus includes automotive lofts (think sleek man caves or sophisticated she sheds) where members can not only store their cars but keep vintage, non-racing versions, and art, and enjoy a race-side entertaining lounge. The unique space with various venues and skilled staff is also open for private events, hosting everything from a proposal to a 1,000-person corporate meeting.
With top-notch crews and coaches with the highest technological advances, it is a place to put pedal to the metal and improve performance (you can also enjoy as a passenger with a pro.) Yet when you take off the helmet, you can relax in the lounge or enjoy Culinary Director, Chef Brad Kilgore’s cuisine at Verge. The James Beard Award Nominee and five-time Miami Chef of the Year caters to various desires, from exquisite haute cuisine and caviar to popular pizzas. Master Sommelier Dan Pilkey also regales members and guests with tasting events and a carefully curated wine list. Sleek but casual, the club is family-friendly, with mini-courses being set up for the kids. No jackets required here.
In terms of membership, Weiss commented, “The growth has been very organic. We look for a genuine passion, an authenticity, and being embedded in this world. It’s amongst the smallest member group of any club on purpose. If we have created an experience and enough value that a member wants to refer someone and tell his/her friend, that is a high compliment.” Gentlemen/women, start your engines.
