The Montauk Beach House is celebrating 70 years by paying homage to its former tenant, The Ronjo Resort Motel, by transforming the space into a seventies oasis with help from online modern furniture brand, Article, and its recently launched ‘70s inspired collection: The ’70s Edit.
“Back in 2012 the owner of the Ronjo handed over the space to us, and it’s been uphill ever since. We’ve kept some aspects of the old space, the Tiki heads and a hidden sign out by our grill, but this year we really wanted to kick it up a notch,” said the hotel owner Larry Siedlick. “Utilizing the furniture in Article’s recent ‘70s Edit collection allowed us to bring in that nostalgic yet high quality feel to our space.”
The new outdoor furniture made its debut the weekend of June 23. As a part of the partnership between Article and the Montauk Beach House, article will also be offering guests a chance to win their own Article Makeover up to $2,000.
“As an online only furniture brand, experiential partnerships allow customers to interact and experience our furniture in a more delightful way than a typical showroom visit,” said Duncan Blair, VP of Marketing at Article. “With a legacy that dates back to the ‘70s but a modern aesthetic, our partnership with the Montauk Beach House is the perfect way to bring Article’s ‘70s outdoor collection to life.
Article offers a curated catalog of stylish, high-quality furniture, paired with a great online shopping experience and an in-house delivery team that makes the shopping easy and enjoyable. The ‘70s Edit is Article’s contemporary take on design elements the ‘70s was famous for — earthy tones, natural materials, and playful pops of color. In order to recreate themes from The Ronjo, Montauk Beach House features items from The ‘70s Edit, such as the Avila Beach Sand Swivel Chair, the Kera Beige Coffee Table, Gota Vault Yellow Outdoor Pillow Set in addition to some of the company’s most popular outdoor pieces, like items from the Kezia collection.
To mark the partnership and celebrate ‘70s all summer long, The Montauk Beach House is renaming its bar and grill The Ronjo Bar & Grill, an ode to its former tenant. The bar is re-designed into a tiki-inspired space reminiscent of the original design, equipped with a dedicated ‘70s inspired cocktail menu featuring Mai Thais and Painkillers.
