Can’t Be Tamed: alice + olivia & Ford Bronco Celebrate New Collaboration At Mary Lou’s Montauk

alice + olivia by Stacey Bendet and Ford Bronco present bold new collaboration that celebrates fearless femininity and the spirit of adventure. The alice + olivia x Bronco capsule collection merges the brand’s signature whimsical sophistication with Bronco’s iconic off-road legacy.

alice + olivia by Stacey Bendet invited guests to Montauk for an unforgettable summer kickoff, celebrating the launch. Set against the backdrop of the newly opened Mary Lou’s, the celebration will feature music by Blu DeTiger and Rex DeTiger, plus a special performance by longtime friend of the brand, Bijou Phillips.

The evening, aptly titled “Can’t Be Tamed,” marked the debut of a limited-edition ten-piece capsule collection and two fully customized alice + olivia 2025 Broncos.

Guests indulged in mini burgers branded with the Ford Bronco’s iconic Bronco image and alice + olivia’s Stace Face motif. In line with the evening’s “Can’t Be Tamed” theme, guests sported custom Bronco cowboy and trucker hats and enjoyed ephemeral tattoos featuring imagery from the collection.

Later in the summer, on July 26, alice + olivia and Ford will serve as presenting sponsors of God’s Love We Deliver’s Midsummer Night Drinks in East Hampton. As part of the evening, one of the custom-designed Broncos from the alice + olivia x Ford collaboration will be auctioned off, with proceeds benefiting God’s Love We Deliver, a nonprofit that provides life-sustaining meals to New Yorkers living with serious illness.

“This collection is for women who drive their own story — who lead with style, strength, and individuality. Bronco’s legacy of independence made it the perfect partner for alice + olivia’s vision of modern, empowered femininity,” said Stacey Bendet.

The alice + olivia x Bronco collection will be available at select alice + olivia boutiques nationwide and online at aliceandolivia.com.