On July 1, Dior launched its pop up at Gurney’s Montauk, which will be open until September 5. The walls of the pop up capsule are adorned with Maria Grazia’s classic toile de Jouy print and the ceilings are covered in fluo orange and blue foliage. Apparel and accessories available for purchase include skirts, dresses, shorts, swimwear, Lady D-Lites, Dior Book Totes, Diorcamp bags, Dior Travel clutches, Dway mules, and DiorAct sandals in the special prints and colors of the collection.
Outside of the pop up capsule, guests are invited to enjoy drinks and lite bites at the Dior hangout haven, the “Dior Deck,” furnished with Dioriviera umbrellas and lounge chairs that are available for purchase. Every Thursday on the Dior Deck from 6 to 9 PM, DJ Carlos Melange will perform while guests shop and drink rosé from the Chateau d’Esclans collection including Whispering Angel, Rock Angel, and Garrus.
Additionally, Dior has debuted a special spa activation at Gurney’s Seawater Spa, taking over one of the premier indoor-outdoor treatment rooms to offer an exclusive menu of five curated treatments.
