Nicci's Boutique Brings Its Signature Island Style to Montauk With New Retail Space At Gosman's Dock!
This summer, Nicci’s Boutique, the beloved boho-chic fashion destination born in St. Thomas, U.S. Virgin Islands, has officially opened its newest retail location at Gosman’s Dock in Montauk, marking the brand’s first expansion beyond the Caribbean.
Founded by entrepreneur and fashion enthusiast Nicci Roos during the COVID-19 pandemic, the boutique began as a passion project years in the making. After spending much of her career in corporate America, Nicci found the unexpected pause of 2020 provided the opportunity she had long been waiting for. Investing her savings and following a lifelong dream, she opened the first Nicci’s Boutique in St. Thomas in July 2021.
What started as a single storefront quickly evolved into a sought-after shopping destination known for its curated collections, personalized service, and effortlessly stylish island aesthetic. Today, Nicci’s Boutique operates three locations throughout St. Thomas and is bringing that same distinctive experience to one of the East Coast’s most iconic summer destinations.
“Montauk feels like the perfect sister destination to St. Thomas,” said Nicci. “There’s a shared appreciation for beautiful coastal living, effortless style, and creating memorable experiences. We’re excited to bring a little piece of the islands to Gosman’s Dock and introduce our brand to both locals and visitors.”
Located at Gosman’s Dock, a landmark waterfront destination that has welcomed generations of visitors to Montauk, Nicci’s Boutique offers a thoughtfully curated selection of women’s apparel, accessories, and gifts inspired by coastal living. The boutique’s signature style blends bohemian elegance with an island spirit, featuring flowing silks, breathable linens, soft cottons, vibrant prints, and timeless essentials designed for everything from beach days and sunset strolls to dinners by the water.
Each collection is carefully hand-selected, with intentionally limited quantities to ensure a unique shopping experience. The boutique also showcases locally designed and handcrafted pieces, fair-trade products, sustainable fashion, and items from women-owned businesses and artisans whose values align with the brand’s commitment to thoughtful consumption and craftsmanship.
More than a retail store, Nicci’s Boutique is designed to be an experience centered on confidence, self-expression, and discovery.
“Fashion should make people feel good,” Nicci said. “There’s nothing better than seeing someone find a piece that makes them stand a little taller and feel like the best version of themselves.”
The opening at Gosman’s Dock represents the next chapter in Nicci’s Boutique’s growth story, bringing its signature blend of island-inspired fashion and curated shopping experiences to Montauk’s vibrant waterfront community.
Nicci’s Boutique is now open at Gosman’s Dock for the 2026 summer season.
For more information, visit www.gosmansdock.com or follow Nicci’s Boutique on social media.
