The maternity brand HATCH will host a pop up in the Hamptons this summer. The two-day event will take place at Jenni Kayne Amagansett. The newly launched Sunny Mama sunscreen, HATCH swimwear, and the new Peak Summer Capsule will all be available to shop throughout the weekend.
The pop up event will kick off on Friday, July 15, with a HATCH and Jenni Kayne Mommy Meet-up with mysha, the mom group reimagined, from 9 to 10 AM. On Saturday, July 16. From 10 AM to noon, there will be a tie-dying activity with HATCH and Jenni Kayne. Guests can tie-dye a onesie provided by HATCH or bring in their favorite piece to tie-dye while enjoying bites from Baked by Melissa.
Additionally, Jenni Kayne Amagansett will be a drop-off hub for the HATCH formula drive throughout the summer. With the ongoing baby formula shortage, HATCH is using their brick and mortar stores in LA and NY as well as partnering with several other retail partners to be hubs to drop off excess formula. HATCH is working with non-profit partners Baby2Baby and Welcome Baby to then distribute the formula collected.
