Soleil Leon, a fine jewelry line created by Genevieve Espantman, is crafted for a wide range of jewelry enthusiasts — perfect for daily wear and statement pieces, inspired by culture and travel. We spoke with Genevieve to learn more.
Tell us about your background. What first drew you to jewelry?
My background is actually in fashion design. I graduated from the Fashion Institute of Technology, began working as a stylist and fashion editor, and opened my fashion consulting business in 2016 called Agent G. I have always had a love and hand in the jewelry industry, working with different jewelry designers and brands throughout the years. During the pandemic, I finally had the time and opportunity to launch my own line, and Soleil Leon was born!
How do you begin curating a collection, from concept to final product?
It’s different for each collection. I really think about the customer and where she will be going and how she will be wearing the jewelry. I try to find the balance between having pieces that are wearable for everyday and those that are more statement-focused. I host a lot of pop-up and trunk show events where people can find unique pieces that are not available online. This creates a more personal experience, and it’s always a special memory when they find the perfect addition to their collection.
Is there a particular era or culture in jewelry history that has the most influence on your work?
Travel is a huge part of my inspiration. Being able to experience different people, traditions, and architecture plays a part in the brand’s foundation. Also, being in New York and having so many cultures blending together creates an identifiable pulse that I take inspiration from daily. Staying present, with a modern eye and having nods to classic jewelry design, makes Soleil Leon exciting for a broad range of jewelry lovers. I really enjoy interacting with clients in person and seeing what pieces they are drawn to and connect with.
How do you balance timelessness and trend in your materials and design choices?
Soleil Leon’s collection constantly evolves. I pay close attention to culture, trends, and always emphasize quality. Most of Soleil Leon’s jewelry is made of 18k solid gold, diamonds, and precious gemstones. I love when people layer Soleil Leon pieces with their daily stacks or use it for a special occasion. Jewelry is so personal, and it is so fun to see how different people wear each piece and put their own personal style on it.
Do you have a dream client or project you’d love to create for?
Nothing specific at the moment. Soleil Leon is for the women who inspire me daily — effortless style with an emphasis on timeless quality. Growing up on Long Island with summers spent on the East End has greatly influenced my collection. I also have partnerships with unexpected brands, charities, and fundraisers to create an exciting element outside of the traditional fine jewelry setting. Currently, I am partnering with JFC Fine Foods on a Diamonds and Caviar collab for the rest of the summer. Any Soleil Leon purchase receives a gift of Caviar through Labor Day.
