HUGO BOSS Fashions x Samuel Waxman Cancer Research Foundation In-Store Party
Ben Mindich, Montgomery Frazier. Photo courtesy SWCRF
HUGO BOSS Fashions Inc teamed up with the Samuel Waxman Cancer Research Foundation for a special in-store party and announced the launch of the first-ever Global Walk to Flatten the Cancer Curve. As a lead event sponsor, HUGO BOSS will be donating 15 percent of store sales during this event to SWCRF.
The event took place at the BOSS Store on 568 Broadway in Soho. Samuel Waxman, M.D., Founder and Chief Executive Officer of SWCRF, Stephan Born, CEO and President Americas HUGO BOSS Fashions Inc., and William T. Sullivan, Executive Director of SWCRF gave speeches during the event. They spoke about the importance of Global Walk to Flatten the Cancer Curve and this year’s 17th Annual Hamptons Happening.
Attendees also included Philip Greenwald, Randi Schatz, Michael Snell, Mark D. Friedman, Anna Christina “Tina” Radziwill, Mike Woods, James Ingram, Jessica Mackin, Christine Prydatko, Carmen D’Alessio, Cindy Farkas, Ben Mindich, and Montgomery Frazier.
The Global Walk to Flatten the Cancer Curve officially starts on June 30, and culminates on July 10, with a celebration of health and wellness at the SWCRF’s 17th Annual Hamptons Happening, where HUGO BOSS will receive the Fashion Cares Award. The virtual walk will raise international awareness and funds for life-saving cancer research. Participants will log their steps during the 11 days with the aim of accumulating 25,000 miles, enough to travel around the world.