LAKE has officially opened its newest store in Southampton. Located at 52 Jobs Lane, the space is a serene hideaway that captures the calm, comfort, and coastal charm that are central to its brand.
Founded in Savannah, Georgia, in 2014, LAKE is available online and in stores in Atlanta, Charleston, Charlotte, Southampton, and Palm Beach. The brand encourages celebrating the most comfortable part of your day — from sleepy Saturday mornings to slow moments with loved ones.
LAKE began by creating pajamas with a simple silhouette, a classic stripe, and a soft fabric: 100 percent Peruvian Pima Cotton. Today, LAKE offers comfort for women, men, and children — now extending into casualwear beyond the home — and boasts celebrity fans such as Jennifer Garner, Brie Larson, Cindy Crawford, and more.
The brand’s new Southampton store represents its Northeast debut. Designed to feel like an extension of the home, the 1,800-square-foot space reflects LAKE’s signature residential aesthetic, featuring Schumacher wallpaper, custom furnishings, and coastal-inspired details, plus an outdoor courtyard for community events and pop-ups.