Dria Murphy has partnered with New York-based designer Taryn Winters to present a capsule collection of lingerie, inspired by the realization that lingerie is made to be worn for yourself, first. Dria has also launched by dria, a curated lifestyle site of “best of” products in wellness, beauty, interiors, and fashion. We spoke with Dria to learn more.
Tell us a little about your background in wellness, beauty, and fashion.
I started my career working in fashion at iconic brands like Calvin Klein and Ralph Lauren but pivoted six-plus years ago to found my own creative brand building company Alise Collective that is built on the pillars of wellness and female entrepreneurship. Being a strategic connector and amplifier, I now specialize in brand partnerships, curate collections for notable retailers and hand-select in-room amenities for luxury hotels.
How did the collaboration with Taryn Winters come about?
When I first met Taryn Winters, New York-based lingerie designer, I didn’t have much lingerie. I wasn’t in a relationship and always correlated lingerie with wearing it for someone else. I then learned this woman specifically designs with soft sheer meshes and lace that are meant to flatter a woman’s natural shape. Everything is handmade in New York and is inspired by a love of movement and the feminine form. Since then, not only have we become dear friends, but we have also worked together on various projects. Doing product capsule collections has always been in my vision as a component of by dria, so it naturally came together to collaborate.
What inspired the collection?
Inspired by the realization that lingerie is made to be worn for yourself, first, Taryn Winters and I decided to collaborate on a capsule collection that celebrates feeling comfortable in and empowered by one’s femininity — a feeling we believe every woman deserves. Made to be worn day and night, this Taryn Winters x by dria seven-piece collection brings you my favorite TW fits in a color combo inspired by my Hamptons summers that also reflect my essence.
You’re hosting a pop up at Joey Wolffer on July 7. Tell us more about that.
Joey and I are great friends and met out east years ago. I have always loved her curation of unique pieces in her store, and given this collection is all about women supporting women and my summers out east, it felt like the perfect fit for a celebration. People will be able to chat and try on the pieces while sipping my favorite Wolffer rosé. Alongside the pop up, we will also be selling the collection throughout the summer in her store!
Congrats on the launch of by dria! The site is beautiful. What inspired you to launch this project?
Thank you! It’s been a long time coming. Through my experience working with many brands and products within the wellness, beauty, and fashion spaces, I discovered that more does not equal better; so to cut through the noise, I was inspired to create this shoppable outlet to share everything I have tested, learned, and love through my unique point of view. If I wouldn’t wear it, try it, visit it, taste it, sip it or swear by it — it doesn’t make the by dria cut. I also curate a round up of chic, new and noteworthy products you should buy called the au courant edit that drops every month.
You have a history of building up-and-coming brands. Talk about the importance of working with brands that you believe in.
When founding Alise Collective, I wanted to take a 360 approach to building brands that I wholeheartedly stand behind. All of my clients produce things I actually use, wear, visit, take, which stems from the same philosophy behind by dria. This has become a crucial aspect for me in order to stay innovative in an industry that has become so saturated in the recent years.
