London Jewelers recently celebrated the debut of Isa Grutman’s jewelry line at the East Hampton retailer. We asked a few questions to Isa and Randi Udell-Alper of London Jewelers to learn more.
Randi, what drew you to Isa’s work, and why did you feel it belonged at London Jewelers in East Hampton?
RU: It’s clear that Isa loves what she does by the way her jewelry designs not only tell her story but also give others a medium to do the same. The line is a perfect mix of pieces that are modern yet timeless, and those that transition from day to night, which is essential for the Hamptons lifestyle.
From the retailer perspective, what makes introducing a new designer successful?
RU: We love hosting new designer events as an introduction to our clients, especially when they are passionate and a true family person, just like us. We have great synergy with Isa!
What’s the first piece you personally fell in love with from Isa’s line?
RU: I fell in love with Isa’s unique designs that seamlessly fit into everyday life, particularly her emeralds. The pieces style so well together as well — Isa will mix a layering pieces with a bold pendant or ring in a way that is both intentional yet effortless. As a jewelry wearer, this makes the collection fun and exciting.
Isa, what first inspired you to create this jewelry line, and how has your vision evolved over time?
IG: I’ve always loved jewelry — it’s something that carries memories, legacy, and feelings. I started the brand to make fine jewelry more approachable, with pieces you can wear every day and for every occasion. I wanted designs that not only elevate any look but also feel like a natural extension of your body. Over time, my vision has stayed rooted in that idea, but it’s evolved to focus even more on versatility, comfort, and creating future heirlooms.
Your designs have a distinctive aesthetic — how would you describe them in your own words?
IG: For me, it’s all about creating pieces that are both timeless and modern — designs you’ll love now and still wear years from now. They’re comfortable, layerable, and meant to be part of your daily life, no matter the occasion.
Is there a single piece in the collection that’s most meaningful to you? Why?
IG: Every piece is special to me — I put so much love and attention into each one to make it perfect. But some pieces hold deeper, personal stories. For example, the Saint Benedict Ring is especially meaningful. When my sister and I were teenagers, our mom gave us Saint Benedict medals for protection. I wanted to reimagine that symbol in a way I could wear every day, so I created a ring that became my personal protection piece.
