Gurney’s Montauk has teamed up with Dolce&Gabbana for the luxury fashion house’s first-ever beachfront takeover in the United States. The collaboration blends high-end fashion, exquisite design, and oceanfront joy. It offers hotel guests and visitors a lavish Beach Club experience infused with Dolce&Gabbana’s signature style, reflecting the brand’s Italian heritage against Montauk’s beautiful coastline.
“We are thrilled to bring the Dolce&Gabbana lifestyle to Gurney’s Montauk Resort & Seawater Spa in the Hamptons this summer,” said Michael Nenner, the president and COO of Gurney’s Resorts. “Our vision is to create a luxurious and immersive experience that celebrates the essence of summer fashion, the Hamptons lifestyle, and the beauty of Montauk’s coastal landscape.”
The hotel’s lively Beach Club and East Deck have been transformed into a glamorous Mediterranean oasis, providing an elegant setting for guests to enjoy. Visitors can delight in handcrafted cocktails and bites at the beach while enjoying a DJ set, or relax on the East Deck while taking in the scenic view.
The decor showcases vibrant shades of azure blue and crisp white from the iconic Blu Mediterraneo pattern, featuring the Majolica print on umbrellas, cabanas, beach chairs, and linens. This transformation aims to capture the sun-drenched landscapes of Sicily and the Amalfi Coast, bringing a taste of the Mediterranean to the East End.
It also offers a luxury shopping experience by the sea. A dedicated retail store just off the East Deck exclusively features Dolce&Gabbana. Here, you can find a selection of ready-to-wear apparel, beach essentials, candles, and beach towels.
The experience blends Dolce&Gabbana’s unmistakable style and Gurney’s renowned hospitality. This partnership allows fashion-forward travelers to indulge in a memorable experience at one of the East End’s most iconic beachfront resorts.
The collaboration will continue through Labor Day Weekend. For more information or to make a reservation, visit gurneysresorts.com/montauk.
