James Lane Post has partnered with Saunders & Associates to create the series “The Saunders Stewardship Impact,” which shines a light on the organizations that are close to the hearts of its agents. This is the third installment, featuring Saunders & Associates’ real estate agent, Sarah Doud.
The Hamptons market, a place rich with history and often tight on inventory, has increasingly drawn eyes from around the globe. In this complex environment, Sarah Doud draws on a unique blend of her past: the deep roots of a family steeped in Hamptons real estate and development for generations, alongside the keen eye she developed as an Emmy Award-winning journalist. This background has given her an unusual knack for the business, combining sharp strategic thinking with a precise way of understanding and telling a story.
At Saunders & Associates, people know Doud for her long-term view. She often advises clients to simply get into the market whenever they can. She also has a way of using today’s media to really show off a property, a skill that proves essential in a market that has become so competitive and focused on brand recognition.
But Doud’s day-to-day work isn’t just about closing deals. She is just as invested in the future of the community she lives in, supporting the Children’s Museum of the East End by raising funds and donating to the beloved organization.
You have supported the Children’s Museum of the East End, a wonderful organization for families. What first drew you to support CMEE, and how has your involvement evolved?
My kids! CMEE has been an important part of their childhood — from birthday parties to rainy days indoors — the museum offers a safe learning environment that we have enjoyed often.
CMEE has become a cornerstone for East End families — what do you think makes it such a vital resource in this community?
The thoughtful creations and hands-on experiences CMEE offers children are unlike anything else on the East End. We are lucky to have it local and available year-round.
Events like the annual Family Fair have become major moments on the Hamptons social calendar — what do they represent to you beyond fundraising?
Last year, it was a new puppy! CMEE helped our family grow and continued to offer my children happiness at home with Spot, our adopted puppy from Wags & Walks — who was also a vendor at last year’s Family Fair… let’s see what this year brings (laughs).
The annual Family Fair has become one of the Hamptons’ most anticipated philanthropic events — why do you think it continues to resonate so deeply year after year?
A lot of people volunteer their time to create a happy experience for everyone who comes through the Family Fair — from crafts to gifts, the vendors who contribute and show up for CMEE really strengthen the experience and create a memorable day for the visitors. I hope to see you there!
CMEE’s mission is rooted in accessibility and inclusion — why is this important for you to support?
Every kid deserves happiness — CMEE offers that and much more with development and education. As a mother, it becomes even more clear on how important it is for all kids to have access to these resources.
You come from a multi-generational Hamptons real estate and development family — how has that legacy informed your perspective on today’s ultra-competitive East End market?
My advice to buyers in this competitive market is to play it like Monopoly. If you land on it — buy it! Often, people wait for a house or property to check every single box — and the reality is the Hamptons Market historically trends up, and getting your foot in with a home that meets most of your criteria will still become an incredible asset.
Having personally built and renovated homes, how does that experience shape the way you guide clients, particularly in evaluating long-term value versus immediate appeal?
Immediately, big returns are tighter since Covid. Exploring opportunities in growing areas like Hampton Bays and the North Fork can be the ticket to success. I still very much enjoy the long-play — buy-and-hold. As long as your carrying costs are covered, the longer you wait and allow the asset to grow, the more money you’ll make.
The Hamptons market has become increasingly global and brand-driven — how do you differentiate your listings in a space where presentation is everything?
I’m a storyteller. I’m an Emmy Award-winning television journalist with a multimedia degree — so marketing your property with video, social media, AI, and my local connections becomes the perfect storm. Saunders also has an extensive network and provides an additional platform to reach beyond the Hamptons.
Your business is deeply rooted in relationships — what does cultivating trust look like at the highest level of this market?
Repeat business is the greatest compliment. Referrals are a cornerstone of my business. Trust is built when you deliver on your promises, and there is proof of performance. I give my clients the same advice I’d give myself, and because of that, the business grows every year.
With the East End continuing to evolve post-pandemic, what shifts are you seeing that buyers and sellers may still be underestimating?
West of the Canal — the market hits often under $2 million, and Hampton Bays in particular offers more waterfront than other towns. Westhampton, Quogue, and East Quogue offer charming main streets. The values are very appealing.
Do you see your philanthropic work as an extension of your real estate career — part of shaping not just properties, but the future of the community itself?
Community involvement is an important part of growing the future for my family here on the East End. Connections make business, but most importantly, it makes a better community — one that I am honored to be a part of and welcome newcomers to.
Learn more about Sarah Doud by visiting hamptonsrealestate.com.
