Aerin Lauder debuts this spring a lineup of activations that affirm her authority in the luxury lifestyle arena. From the launch of her new book to exclusive home and design partnerships, AERIN‘s founder is expanding her signature formula of timeless style and modern wit across a range of platforms and products.
At the center of the season is “Aerin Lauder: Living with Flowers,” published by Rizzoli and now out. In the book, Lauder speaks to the role flowers play in her life and home, sharing a peek at her rooms full of flowers and her design philosophy. The book is a celebration of her grandmother, Estée Lauder, and mother, Jo Carole Lauder, both of whom taught her to love flowers. Readers are guided through ideas for flower arrangements, botanical motif decorating, and incorporating seasonal flowers into daily entertaining.
Courtesy of Aerin
Courtesy of Aerin
Courtesy of Aerin
Courtesy of Aerin
Courtesy of AerinSimultaneously with the book’s publication is the launch of D. Porthault pour AERIN, a limited U.S. capsule collection created in collaboration with the French heritage brand renowned for its stunning linens. The collaboration revolves around the Fleurs du Vent pattern, reimagined in a new color palette inspired by the South of France. The capsule collection features AERIN’s signature beauty cases, sleepwear, and linens, all embody the commonalities of both brands’ devotion to craftsmanship and sophisticated style. The line is now accessible through AERIN and D. Porthault’s e-commerce sites and boutiques.
Courtesy of Williams Sonoma
Courtesy of Williams Sonoma
Courtesy of Williams Sonoma
Courtesy of Williams SonomaLauder’s creative vision also extends to her continued partnership with Williams Sonoma. The new AERIN for Williams Sonoma collection includes natural rattan serving pieces, hand-painted bakeware, embroidered linens, and flower-adorned dinnerware. The collection’s motifs are drawn from Lauder’s garden in East Hampton and personal entertaining aesthetic, offering a chic yet relaxed summer tabletop look.
Courtesy of Pottery Barn Kids
Courtesy of Pottery Barn Kids
Courtesy of Pottery Barn Kids
Courtesy of Pottery Barn Kids
Courtesy of Pottery Barn Kids
Courtesy of Pottery Barn Kids
Courtesy of Pottery Barn Kids
Courtesy of Pottery Barn Kids
Courtesy of Aerin
Courtesy of Pottery Barn Kids
Courtesy of Pottery Barn Kids
Courtesy of Pottery Barn KidsFor the younger generations, AERIN is taking the success of her Pottery Barn Kids collaboration to the next level with the launch of a line extension and first-time collaboration with Pottery Barn Teen. Both collections are available online and in stores. The Pottery Barn Kids line features nursery furniture, fabrics, and accessories designed in a timeless, gentle style. Teen bedding collection debuts with bedding, accessories, and décor products that combine classic motifs with fresh, young design sensibilities — seasonally timed for summer and back-to-school.
Courtesy of Pottery Barn Teen
Courtesy of Pottery Barn Teen
Courtesy of Pottery Barn Teen
Courtesy of Pottery Barn Teen
Courtesy of Pottery Barn Teen
Courtesy of Aerin
Courtesy of Pottery Barn Teen
Courtesy of Pottery Barn Teen
Courtesy of Pottery Barn Teen
Courtesy of Pottery Barn TeenThe collaborations share a vision: heritage tradition, accessible luxury, and an aesthetic that is both personal and refined.
