Hamptons Fashion Week: It’s Getting Haute in the Hamptons, A Talk With Founder Dee Rivera

This year, Hamptons Fashion Week celebrates Runway On Jobs Lane, presents the Fashion Icon Awards, and features Nicole Miller celebrating 40 years in fashion as the show finale.

DCG Media is returning this August to bring together its annual upcoming fashion week, and it will be a week to remember. Packed with designers, cocktails, and sophisticated fun, the event features a lineup of sponsors, celebrities, designers, and media partners at the fourth annual event. 

Hamptons Fashion Week takes place August 5 to 7. Celebrations kick off on Friday with the launch of Runway On Jobs Lane right on Jobs Lane in Southampton. The runway show features local stores in the Hamptons showcasing their latest collections. The event will include a live runway featuring local luxury stores: Marina St. Barths, Unsubscribed, Ralph Lauren, Five Story, and more. After the fashion show, things come alive with an after party that includes a Shop & Sip with participating shops that includes bites, cocktails, and an opportunity to win $500 worth of swag.

A look from Cesar Galindo at 2021 Hamptons Fashion Week. Photo by Eric Vitale

The first 200 attendees that go to each store, take a photo of their favorite item, and tag Hamptons Fashion Week, will receive a goodie bag.

The party really gets going on Saturday, August 6, with Hamptons Fashion Week’s Full Frontal Fashion day of shows featuring BOLD Swim, Equal Human, Gloria Lee, Origins of Ocean, and Sorabyrd by Jordan Byrd at Southampton Arts Center. Anticipated guests include Marci Hopkins, Melody Holt, Olivia Ponton, and Candace Bushell, to name a few.

On Saturday night, DCG Media Group will present the Annual Fashion Icon Awards including Trendsetter of the Year to veteran celebrity designer Cesar Galindo, the Fashion Media Award to veteran fashion writer Constance White, the Rising Star Award to Gloria Lee, and Designer of the Year Award to Nicole Miller.

New this year is the Hamptons Fashion Week Metaverse introducing Burnett New York Inc., which will present a glimpse into a new world of experiential fashion. Guests will enjoy food bites from participating restaurants and chefs, a wine bar, barista bar, a red carpet with step & repeat, a selfie station, signature cocktails, and more swag.

As the weekend wraps, day three will consist of an invite-only Bites, Bubbles, and Brunch for press, VIP guests, and designers, curated by Picnics and Peonies Luxury Picnics, and will include a book signing with Constance White, who will have her new book on hand, “How To Slay.” 

“Hamptons is my happy place and I’m so proud of my team and what we’ve built so far for Hamptons Fashion Week. This year we are bringing the Hamptons Fashion Week Metaverse which is a whole new level of experiencing Fashion Week,” said Hamptons Fashion Week Founder Dee Rivera. “This special event is a unique, fun, and all-encompassing opportunity to share with residents and visitors, enjoy local fashion and beauty brands found right here in the East End, and give brands and designers an opportunity to showcase their collection.”

Hamptons Fashion Week Founder Dee Rivera. Photo by Ralph de Pas

We caught up with Rivera to learn more.

Dee, why did you launch and create Hamptons Fashion Week?

My goal was to bring a new event with a different feel and experience for all of the Hamptons to participate. We have such amazing partners such as Grande Cosmetics, Nicole Miller celebrating 40 Years of Fashion with us and partners like Belvoire, Nest Seekers, Amazing World Realtor, and of course the Southampton Art Center who really came in to support our vision!

What is next for HFW?

We are planning something bigger for this year such as adding Hamptons Swim Week and Runway On Jobs Lane which the local shops such as Ralph Lauren, Marina St Barths, Hidden Gem, Unsubscribed, and Five Story joined us. Which is exciting and next year we will officially have a whole week!

What can we expect this year?

We are premiering Runway on Jobs Lane and a Shop & Sip on August 5, from 6 to 8 PM, which will be a launch celebration for Hamptons Fashion Week. Saturday, August 6, is a full day of shows and activations inside the museum and we will celebrate at a private estate presented by Nest Seekers and Amazing World Realtor.




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