Hamptons Mobile Businesses: Taking The Show on the Road

Lisa Frohlich and Erica of Evolveast at home lesson.

The last thing anyone wants is to be stuck in traffic over the holiday weekend. These local entrepreneurs have reacted quickly to the evolving culture of convenience and are bringing their services straight to the customer. In general, mobile businesses have lower overhead than a brick-and-mortar store while also offering location flexibility. Not to mention these luxurious vehicles can spice up any driveway or backyard for a pop-up event. Whether you need to groom your brows or stretch your limbs, these businesses on wheels will give you extra time to enjoy your friends and family. All of the businesses highlighted in my Shop Local Column support meaningful charities and give back to their community.

Photo by Jean Hodgens Photography

Evolveast Yoga by Erica Velasquez 

About: Owner Erica Velasquez started Evolveast with a passion and a dream to create a unique indoor/outdoor yoga experience focused on community, health, and happiness. Erica travels all over the Hamptons and offers her classes at Wölffer Wine Stand, Barons Cove, The Reform Club, Ananda Wellness and Yoga Center, and Gin Lane Beach. She offers private lessons at home and classes for bachelorette parties.

Evolveast Beach Class

Fun Fact: Erica’s classes compliment other workouts. All you need is a yoga mat and a desire to stretch, breathe and slow down. 

Most Popular: Morning vinyasa flow class.

Giving Back: Evolveast is involved with the Annual Polar Bear Plunge for Heart of the Hamptons benefitting the Food Pantry and Assistance Programs. 

Website: evolveast.com

Instagram: @erica_evolveastyoga

Photo by Mary Godfrey

Vintage Rosé Hamptons

About: Vintage Rosé Hamptons is owned by three hospitality industry enthusiasts: Brinn Foley, Quinton Burke, and Jillian Rennar. They own a 1950’s Vintage Piaggio three-wheeled Apé that was converted from an Italian delivery truck to a vintage tap truck. This is the first summer season for Vintage Rose and it’s been a busy one!

Fun Fact: People always want to know if the truck drives. And the answer is yes! 

Most Popular: Crowd favorites are the handcrafted cocktails made with fresh ingredients by their master mixologist.

Photo by Mary Godfrey

Giving Back: They participated in Montauk’s Easter Kids Eggstravaganza with the Montauk Chamber of Commerce. 

Website: thevintagerosehamptons.com

Instagram: @vintagerosehamptons

Hamptons Mobile Beauty

About: Owner Jessica Lanza has been in the beauty and wellness business for over a decade. She was scheduled to open a brick-and-mortar location in Bridgehampton in March 2019, but unfortunately the pandemic impacted her launch plans. Jessica quickly thought outside the box and launched Hamptons Mobile Beauty two months later. She offers her Hamptons clients highly personalized health and beauty services in the comfort of their own home.

Interesting Fact: Hamptons Mobile Beauty is expanding into other cities. Jessica screens every beauty professional she employs to ensure their techniques are strong and that they are focused on customer service.

Popular Services: Eyelash extensions, spray tanning, and massage.

Giving Back: Hamptons Mobile Beauty donates complementary in-home services for various charities including the annual Ladies Night fundraiser benefiting The Children’s Museum of the East End.

Website: hamptonsmobilebeauty.com

Instagram: @hamptonsmobilebeauty

LEX. Out East 

About: Owner Alexis Monaco created an innovative iteration of retail by bringing an effortless style directly to her clients. She transformed her sprinter van into a mobile boutique clad with mirrors and fitting room for an experience that focuses on personal attention. Alexis carries brands that have a Los Angeles vibe and are not widely distributed on the East End. In addition to servicing the Hamptons, LEX clients are booking appointments year-round in locations from Boston to Baltimore.  

Fun Facts: Alexis grew up in the world of fashion through her family’s high-end boutique in the Boston area. LEX offers fun “Sip and Shop” events for a social time with friends while enjoying a glass of wine. 

Best Sellers: Washable silk and gauze tops in sophisticated neutrals. Washable silk ruched dresses. Japanese tech stretch pants. 

Giving back: LEX is always looking to collaborate with local businesses with the same aim: retail through a self-care lens. They are partnering with local wellness providers, personal beauty, and fitness brands in the community to give back.

Website: lexouteast.com

Instagram: @lex.outeast



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