It’s officially tennis and pickleball season on the East End, one of the most anticipated times of year for city escapees and weekend visitors. These beloved pastimes bring together style, sport, and sunshine.
One of the Hamptons’ best-kept secrets? The incredible talent behind the fashion of the game lives right here. From tennis wear designers to boutique owners, local women are leading the way in performance and style. So, if you’re gearing up for a weekend tournament or a friendly match, skip the overnight shipping and shop local — your perfect outfit is just around the corner.
I caught up with six stylish tennis insiders to hear how they serve up the perfect day in the Hamptons.
Meagan Ouderkirk, Co-Founder, Hedge
About Hedge: Hedge was created with a simple idea — to look stylish on the tennis court, polished on the golf course, and effortlessly elegant all day long. Inspired by the timeless charm of sports’ golden era, Hedge blends classic style with modern ease.
Shop Local: “The new Sagg Store opened up and it is glorious! Right out of a Nancy Meyers movie, I can’t wait to bike there with my family for daily coffees and snacks, and head to Madoo Gardens a few doors down to enjoy it. Loaves & Fishes on Sagg Main is the best curry chicken salad I have ever tried.”
Best afternoon: “My favorite way to spend the afternoon is a stroll through Madoo Gardens. I was married there, did my first Hedge photoshoot there, and my kids did art classes there. It’s magical! I am also the President of the board, and it brings me so much joy to share it with people. It’s kind of hidden, which makes it special.”
Fun fact about Meagan: “I grow a lot of different types of unique flowers and love to make bouquets for friends, one of which included a glass round vase of tennis balls and pink and green blossoms.”
Website: hedgenewyork.com
Instagram: @hedgenewyork
Kate Davis, Founder, Love All Tennis
About Love All Tennis: Love All Tennis is a female-founded American brand bringing a fresh take to vintage-inspired tennis wear. Launched in 2021 by Kate Davis, the line blends classic silhouettes with modern fabrics to reimagine timeless court essentials.
Happy place for Kate: “I’ve been coming here since childhood, when my parents had a little cottage near Georgica Road, and now my husband and I love spending summer weekends at home with our five kids and their friends. We sail our Beetle Cat on Georgica Pond, take long walks on Cove Hollow Farm Road, and make good use of our vegetable and cutting gardens.”
Passion project: “As a full-time resident of East Hampton and a member of the East Hampton Village Design Review Board, I spend a lot of time in the village, where one of my great passions is preserving the historic homes and shops that give East Hampton its unique character.”
Shop Local: “My favorite shops include Bonne Nuit (where my daughter works), Amber Waves (don’t miss the chocolate cookies), and the chic new boutiques by Eastman Way.”
Website: lovealltennis.com
Instagram: @loveallusa
Lisa Winter, Co-Owner, Set Point Tennis
About Set Point Tennis: With over 15 years dedicated to nurturing players of all levels, co-owners Lisa Winter and Ricardo Winter’s expertise was the natural foundation upon which Set Point Tennis was built eight years ago. More than just a pro shop, Set Point was created from a genuine love for the sport, envisioning a modern and elevated shopping experience that transcends the conventional.
Staying fit for Lisa: “Beyond the demands of running Set Point, my life centers around family, as it does with a 16-year-old at home. Yet, finding balance in the Hamptons is its own reward, whether it’s spinning at SoulCycle class with Stacey Griffith, golf lessons with my friend Cindy at East Hampton Golf Club, or the camaraderie of tennis clinics at Ross.”
Shop Local: “Kirna Zabête remains my go-to destination, while the allure of Loewe accessories, particularly their exquisite scented candles, makes for the perfect hostess gift. A true taste of the region can be found in a leisurely stroll through the farmers market, discovering local produce and the distinctive flavors of Arlotta olive oils.”
Giving back: “Ricardo and I believe in actively supporting the community, proudly contributing to the important work of the Children’s Museum of the East End, CTREE, and the Southampton Arts Center.”
Website: setpointeast.com
Instagram: @set_point_tennis
Antonia DiPaolo, Co-Founder, Hedge
A perfect summer day for Antonia: “Up early… the birds start chirping around 4:30 AM in Sag Harbor. Fresh coffee from Jack’s kicks off the morning to bring me to a competitive doubles match (Wearing a Hedge Dune Dress). Followed by an afternoon at the beach with friends and family. Swimming, surfing, beach volleyball, and possibly a backgammon tournament. Come 3 o’clock, it’s time for the golf course (Hedge Darrow Skirt with Sable Polo) for a fun, light-hearted nine holes with my beloved family. If traffic is light, head to Wölffer Wine Stand for a nice glass of rosé or to the porch at The American Hotel. Before night falls, one last trip to pick up a side or two at Round Swamp and some fresh fish to barbecue on the beach with our extended group of wonderful friends. Nothing better than a day of exercise, nature, friends, and family.”
Website: hedgenewyork.com
Instagram: @hedgenewyork
Lindsay LoBello Abraham, Founder, Serves by L.A.
About Serves: “After 15 years in the beauty industry, working for global corporate leaders like P&G and L’Oréal, I experienced burnout that led to a leap of faith and a major pivot. I started playing tennis and quickly became frustrated with the mediocre apparel available. At the same time, I joined the board of a local nonprofit. That’s when the idea hit me: how could I create a clothing brand that’s not just about serving the ball over the net but also about serving back to the community? The courts were calling… I just answered. That’s how Serves was born. My business partner, Ashley Persico, has been an incredible support throughout this journey, as well.”
Inspiration for Lindsay: “So much of what existed felt either overly athletic or overly preppy, with very little in between. I wanted clothes that honored the elegance of the sport but still felt modern and wearable in real life. I also found that many brands overlooked softness, fit, and femininity, especially for women who weren’t playing competitively but loved the lifestyle around the game.”
Staying fit: “I love starting my mornings with movement! Sculpt cardio at The Formula, a Post House circuit class, or even a walk on the beach with my dog. For lunch, you can find me sharing a Duryea’s lobster salad. It is my forever favorite. And when I’m in the mood to shop, I love Purethread on Shelter Island for its beautiful, curated pieces or treasure hunting for vintage gems at Le Closet.”
Giving back: “This winter, Serves partnered with Post House and did a group fitness class that raised over $5,000 in under an hour to help feed local families, which felt like such a powerful reminder of what can happen when people come together. I’m always looking for ways to give back, connect, and support the community that has embraced me and this brand.”
Yesim Philip, CEO & Creative Director, L’Etoile Sport
About L’Etoile Sport: Founded in 2012 by Yesim Philip, L’Etoile Sport was created to fill a gap in the market for elevated, high-performance tennis and activewear. Drawing on her background as both a former pro basketball player and a fashion enthusiast, Yesim set out to design timeless, technically advanced pieces that transition seamlessly from court to lifestyle.
Happy place for Yesim: “There’s nothing quite like summer in the Hamptons. Whether you’re staying for the season or planning a quick weekend getaway, our favorite beach destination is one of the best places to celebrate the summer with friends and family. From Southampton to Montauk, there’s so much happening in the Hamptons.”
Dining and Cocktails: “Tutto il Giorno Sag, Tutto il Giorno Southampton, Sen, Sunset Beach Hotel, Duryea’s Orient Point, and Topping Rose House.”
Shop Local: “Kirna Zabête always has great designers and curated collections, and is the perfect place to shop for summer soirees, beach club parties, and more. The Veronica Beard store in Southampton has everything from summer party dresses to lounge-worthy denim. Of course, they feature the pieces from our L’Etoile Sport X VB collaboration.”
Website: letoilesport.com
Instagram: @letoile_sport