Nikki On The Daily and James Lane Post present the inaugural Southampton Shop & Stroll, a self-guided shopping event through Southampton Village on Friday, August 6 from 3 to 7 PM to benefit the Southampton Animal Shelter Foundation, spotlighting stores Veronica Beard, Michelle Farmer Collaborate, Jade Trau, and ZADEH. The Shop & Stroll is presented in collaboration with Hamptons Fashion Week.
It’s a free event that aims to bring together Southampton residents and visitors alike for an afternoon and evening that promotes local business and celebrates community through togetherness after a year of social distancing. Participants are invited to explore the beautiful businesses in Southampton Village and engage with spotlight stores as they offer a special on-site activation.
Each store has generously pledged a percentage of proceeds that will benefit the Southampton Animal Shelter Foundation, a non-profit organization and safe haven for all animals.
“The Hamptons is full of so many wonderful events year round, especially during the summer months,” said event organizer Nicole Teitler of Nikki on the Daily. “The inaugural Southampton Shop & Stroll celebrates a return to community and togetherness. I’m grateful for each spotlight store’s enthusiastic participation and I hope everyone involved walks away with something special.”
Jade Trau on Jobs Lane will offer complimentary ear piercings in collaboration with New York City-based piercer, Southundre. Fifteen percent of each sale made will be donated to the Southampton Animal Shelter Foundation.
“When I visited Southampton for the first time, I knew I wanted to open my first store here,” said Jade. “I loved the easy casualness of the village and wanted to bring our jewelry here – it felt like the perfect fit. The collection is our version of new diamond classics. They are the pieces you buy, don’t ever want to take off, and never regret having. Each piece is handmade in 18-karat gold, platinum, and ethically-sourced natural diamonds.”
Veronica Beard, which opened on Main Street in Southampton earlier this year, is brought to us by sister-in-law design team Veronica Miele Beard and Veronica Swanson Beard. The shop will donate 10 percent of sales to Southampton Animal Shelter Foundation and will have refreshments in-store.
“We believe in building a collection that is inclusive of women everywhere and makes them feel confident every single day,” said the Veronicas.
ZADEH, a luxury jewelry shop on Main Street, will dedicate sales from its signature Cayenne bracelet to the Southampton Animal Shelter Foundation. The bracelets retail for $118 and 100 percent of sales will be donated. Wine and nibbles will be offered to guests. Catherine Zadeh, the designer, will be in attendance to meet and greet guests.
Ethical in its production process, ZADEH sources sturdy and renewable materials to stand up to the active lifestyle of the modern man and woman. Catherine’s refined and sophisticated designs evoke a carefree nonchalance, a fluidity between formal and casual, masculine and feminine.
Michelle Farmer Collaborate on Jobs Lane — founded by Michelle and Peter Farmer, a husband and wife team with creative eye for fine fashion — will donate 10 percent of all sales to Southampton Animal Shelter Foundation.
The boutique features Michelle Farmer’s original fashion designs, which include versatile pieces that are known for flattering fits and beautiful fabrics. The line includes richly hued blouses, flowing dresses, statement pants, gowns, and more.
“This event provides a fun and interactive way to support not only the Southampton Animal Shelter Foundation, but also the participating retail shops, all while strolling through beautiful Southampton Village,” said Jessica Mackin-Cipro, the Editor-in-Chief of James Lane Post.
Visitors and customers are encouraged to get social and promote community. Snap a photo in each store, create an Instagram post, and tag the store involved (@veronicabeard, @michellefarmercollaborate, @jadetrau, @zadehny), @nikkionthedaily, @jameslanepost, and @hamptonsfashionweek. All posts are automatically entered for a chance to win a basket of locally crafted goods, courtesy of James Lane Post.
Following the stroll, guests are encouraged to stop by the Hamptons Fashion Week kick off party at Arte Collective from 5 to 8 PM.
“It’s getting Haute in the Hamptons with Hamptons Fashion Week. Get ready for our full frontal runway show including our award for Fashion Icon of the year to Fern Mallis,” said Dee Rivera, the CEO of Hamptons Fashion Week.
The Southampton Shop & Stroll is presented in collaboration with Hamptons Fashion Week, which will feature runway shows at Southampton Arts Center, a rosé yacht brunch, and will honor New York Fashion Week founder Fern Mallis. Hamptons Fashion Week will take place from August 6 to 8.
