Spring Fever: Children’s Clothing Stores In The Hamptons

certainly miss the days of shopping for little ones now that I have fully grown teenagers. I had a delightful recent experience exploring local children’s clothing stores in the Hamptons. I previewed spring and summer collections, which included vibrant colors, playful prints, and cute accessories. These children’s stores not only provide adorable and unique products but also contribute to the year-round charm of the Hamptons community. It’s great to see the growing population of families with young children being catered to with such care and creativity. 

Gray Label Hoodie in “Sprinkles”; available at Ethel and Row in Sag Harbor


From: Vanessa Hamer, Store Owner, ETHEL + ROW

Bestsellers: “Our best-selling clothing item is the hoodie from Gray Label. It comes in core, basic, year-round, and seasonal colors. For Spring 2024 we will offer it in the new color ‘Sprinkles.’ Our best-selling toy is Bashful Bunny from Jellycat. A new assortment of spring colors are available on our website.”

What’s new: “For spring and warm weather vacations, we offer great lightweight 100 percent organic Pima cotton and gauze cotton shorts and tees from ETHEL + ROW.”   

Bashful Bunny Original by Jellycat; available at Ethel and Row in Sag Harbor

Day off: “During the winter and early spring, one of my favorite things to do in the Hamptons is take in a movie. Growing up, I often went to the East Hampton movie theater with my father. My son, who is now 16, and I have carried on this tradition by attending movies together at the very same theater since he was just a toddler. Nowadays, it’s harder to convince him to go with me since he is a teenager. But when he does, it is always fun and heartwarming.”

Address: 83 Main Street, Sag Harbor

Website: ethelandrow.com 

Instagram: @ethelandrow

Girls Arden Suit in Strawberries, $68; pinkchicken.com


From: Stacey Fraser, Owner, Pink Chicken New York

Bestsellers: “Bestsellers include girls’ dresses and Mommy and Me matching styles. And swimwear during the warmer months.”

What’s new: “Some of the great items we are carrying for spring include swimwear for the family, pouches and totes to bring to the beach, and light and flowy dresses to wear from beach to BBQ.”

Girls Leila Dress, Quilt Flower Embroidery, $122; pinkchicken.com

Favorite weekend activities: “We love the slower pace during the winter months. A few of our favorite restaurants are Rosie’s in Amagansett and also Cittanuova in East Hampton. We also enjoy walks in our cozy clothes on the beach in East Hampton.”

Address: 14 Amagansett Square, Amagansett

Website: pinkchicken.com

Instagram: @pinkchickenny

Louise Misha, Romper in Cream Bucolia Fields, available at Stella & Ruby in Sag Harbor


From: Gabrielle Fisher, Store Owner, Stella & Ruby

Bestsellers: “Our best sellers in the store are tulle dresses, baby cashmere sweaters and anything with sequins.”

What’s new: “For spring, we are looking to bright terry cloth shorts and dresses, heart sunglasses, floral swim pieces, and always a headband.”

Louise Misha, Mystralia Embroidered Dress in Pink, $108; available at Stella & Ruby in Sag Harbor

Family fun: “We love ice skating at Buckskill Winter Club and enjoy long walks in the woods with our dog Boomer.”

Fun fact: “Stella & Ruby is named after my daughters, who are 9 and 12.”

Address: 144 Main Street, Sag Harbor

Instagram: @stellaandrubyhamptons

Molo Disc Sweatshirt, $55; thelittleredplanet.com


From: Mindi Smith, Store Owner, The Little Red Planet

Bestsellers: “Best-selling children’s items in our store include anything by Bobo Choses, Molo, 1+ in the Family, and Tambere.”

Molo Randel Shirt, $55; thelittleredplanet.com

What’s new: “I’m loving all the separates from The New Society and swim by Molo.”

Fun activities: “I enjoy traveling to buy clothes for the upcoming seasons. I also love long walks on the beach with my dog Max.” 

Bobo Choses, Multicolor Stripes Reversible Hat, $64; thelittleredplanet.com

Address: 34 Long Island Ave., Sag Harbor

Website: thelittleredplanet.com

Instagram: @thelittleredplanet_shop

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