Casa Branca Home Collection Launches First Summer Pop-Up At Mecox’s New Water Mill Location

Alessandra Branca’s Casa Branca home collection is coming to the Hamptons for the first time with a summer pop-up, hosted at Mecox’s new Water Mill location at 1040 Montauk Highway.

The pop-up will run from July 12-19 and will kick-off with a “Day of Design” on July 12, featuring a wide range of interior designers: Alessandra Branca, Alex Papachristidis, Leslie Banker, Scott Sanders, Jennifer Mabley of Mabley Handler, and Melissa Reavis of Hollander Design. Conversations will be moderated by Kendell Cronstrom and Kelli Delaney.

Casa Branca president Andrew Uihlein said, “Casa Branca is lucky to share space in the design world with brands and resources like Mecox. Mac and his teams have created design hubs in the country’s key destinations for decorators and enthusiasts, and it is with great pleasure that we link up this summer season in the Hamptons. Their new, substantial location in Water Mill is a perfect eastern outpost for the New York design crowd and is an exciting opportunity to showcase Casa Branca’s new lines, many of which are a perfect fit for the Hamptons.”

Mecox founder Mac Hoak added, “We are thrilled to have Casa Branca join us at our Hamptons location this July. Their unique collection, led by the ultimate designer and tastemaker, Alessandra Branca, will offer beautiful fabrics, wallpapers and vintage finds that we can’t wait to share with our customers.”

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