Classic Six, a fashion line of timeless and versatile pieces, has opened a pop up in Sag Harbor this summer. We caught up with founder Diana LoMonaco to learn more.
Tell us a little about your background.
I am a lover of fashion. I went to school for graphic design and worked as an art director for many years, but have been designing clothes for myself since I was a little girl. My mom is a seamstress so I was always around her sewing something for herself, me or my sister to wear. A few years back I was dabbling in the blogging world to fill a fashion craving and it interestingly became the catalyst for a moment of overwhelm that ultimately led me to creating Classic Six. Lots more about this story on our website!
Tell us about the concept for Classic Six and the inspiration behind the brand.
Tell us about the concept for Classic Six and the inspiration behind the brand.The inspiration really comes from reducing the overwhelm women feel when it comes to fashion choice in stores and in their closets. We are hoping to set the foundation for their success by creating really thoughtful collections of pieces that will stand the test of time and can be mixed and matched with each other to create endless looks. I often say that we are cutting through the clutter when it comes to choice. We are carefully curating collections that say, “we have done the research; we have thought of all the details we think you may want; we know this silhouette is not going anywhere from a style perspective; here is what we think you need, and here are all the ways to style it.”
You’re opening in Sag Harbor? Tell us more about the pop up.
Yes! We are so excited. It came about in such a kismet way. I spotted a vacant store on Main Street back in March only to find there was a “Coming Soon” sign in the window, so I said out loud. “I wish this was still available. It would have been perfect for Classic Six.” The owner of the building happened to be magically standing on the street next to me and said, “I have another store two doors down that I can make available. Let me show you.” And the rest is history. I really do think he is an angel and this store was meant for us.
What can visitors expect this summer?
I have been designing the store in my head since the second I found out it was available, so I hope it comes together in the way I envision. I want to create an experience where the customer doesn’t just walk in to shop, but they find a little coastal haven of luxury where they learn about our mission and are excited to see and style the pieces. We have created styling books that will be all over the store, so if you pick up the Katharine blazer and are thinking about trying, we can show you literally endless ways to style her. There is also a gorgeous garden in the back of the store so we plan on hosting trunk shows with some of our favorite accessories brands. Rosè flowing. Make sure to follow on Instagram for all the latest happening in the shop!
It’s summer on the East End. What are your favorite things to do?
Have friends and family out. Cooking and entertaining brings me the most joy.
