The Sandbar: CB2 Partners With The Surf Lodge To Create A Summer-Long Hospitality Experience

The luxury home and design retailer, CB2, marks its first entry into interactive lifestyle experiences, with the launch of The Sandbar in collaboration with The Surf Lodge.

CB2 unveils a new branded hospitality experience, The Sandbar, in collaboration with The Surf Lodge in Montauk. CB2, a leader in home furnishing and decor, has teamed up with the hospitality space to welcome guests to a beachside, interactive entertainment and dining experience at The Surf Lodge for the 2023 summer season. Guests visiting the property will have the ability to step into the world of CB2 and explore a vast array of furniture and accessories in an experiential fashion beyond the brand’s store locations.

Standout pieces from the home and design retailer will be featured at The Sandbar, including CB2’s latest outdoor furniture collection by interior and product designer Ross Cassidy and an extensive suite of products across tabletop and outdoor accessories.

Inspired by Ross Cassidy’s products that are heavily influenced by the French Riviera, The Surf Lodge designed a tailored, Mediterranean and coastal-inspired menu to be served at The Sandbar by their new Consulting Chef, David Boyle. The menu includes several items such as a clam ceviche, alongside a swordfish brochette, a striped bass, and a mezze platter – two items exclusively served at The Sandbar.

There will also be new specialty cocktails created by The Surf Lodge available at the space including a toasted sesame highball made with sesame infused vodka. To complete the immersive experience, the waitstaff at The Sandbar will be clad in co-branded CB2 x The Surf Lodge uniforms.

“The Sandbar at The Surf Lodge is an exciting development for CB2 as it marks our official foray into lifestyle experiences, allowing customers to fully interact with our product and brand outside of a store and home environment,” said CB2 President Ryan Turf. “As one of the most sought-after destinations for a discerning crowd, The Surf Lodge proved to be a perfect partner to bring our elevated designs straight to the beach.”

“Interior design has always been a key focal point for The Surf Lodge, creating impactful spaces with a relaxed ambiance throughout our hotel and restaurant,” said Jayma Cardoso, Founder and Creative Director of The Surf Lodge. “I am thrilled to partner with CB2, leaders in the category, to bring their product to life via this new experiential concept for our guests to enjoy.”

There will be regular live music programming and DJs spinning on the beach throughout the summer. The Sandbar at The Surf Lodge officially opened for the summer season on June 16.