Douglas Elliman unveiled a new digital platform that will change the way buyers find their dream homes through their search process.
The new Elliman.com features “Elliman Inspirations,” an AI-led home discovery tool that provides personalized property searches and a space for agents and clients to collaborate privately. Also with it is the new “World of Elliman,” a digital lifestyle hub featuring original content about people, properties, and pursuits that resonate with luxury clients.
“The launch of this new digital destination and platform truly represents a new era in home search,” said Michael S. Liebowitz, President and Chief Executive Officer of Douglas Elliman Inc. “As a company with innovation and entrepreneurship at its core, Douglas Elliman is dedicated to providing a discovery and collaboration experience that exemplifies these virtues.”
Elliman Inspirations gives agents a branded environment to invite their clients, with real estate-trained AI technology monitoring their preferences and behaviors. The framework provides agents with contextually relevant suggestions to guide clients toward possible purchases. Clients can even search by image to find matching listings relative to their desired aesthetic.
“In an industry that thrives on the power of personal relationships, Douglas Elliman has always been committed to helping our agents forge meaningful connections with clients,” Liebowitz said. “By that measure, World of Elliman and Elliman Inspirations promise to enhance and elevate the way agents and clients connect and build lasting relationships around the real estate journey.”
It includes real-time collaboration, so agents and clients can share comments, send listings, build property collections, and track insights and preferences. The listings can be searched in different cities, neighborhoods, or custom maps that one draws, and the searches can then be classified into personalized folders. Users can also “pin” photos directly from listings to their custom inspiration pages.
The platform was, in a nutshell, “a quantum leap in real estate marketing and technology,” said Stephanie Garbarini, Elliman’s Executive Vice President and Chief Marketing Officer.
“In doing this,” said Garbarini, “we move the home search process from a transactional event to a fully immersive, personalized experience by seamlessly blending AI-powered personalization with agent expertise. Indeed, our agents can now provide unprecedented insight and convenience, leveraging intelligent recommendations that truly understand client preferences and behavior.”
The company’s World of Elliman component caters to lifestyle content through publications such as Elliman, Equestrian, and Vicinity magazines, along with the digital-only Elliman Insider. Douglas Elliman also collaborates with Knight Frank Residential from the UK to create insights on global wealth trends through its annual Wealth Report.
“As a leading luxury real estate brokerage with global reach, we have deep expertise in the lives and passions of our clients,” said Garbarini. “The new Elliman.com and World of Elliman will enable us to raise the bar on the content we produce going forward, educating clients not just on the real estate they are acquiring, but also the lifestyle that comes with it.”
