After falling out of favor for years, wallpaper is back in vogue, taking over homes across the country. Even Sarah Jessica Parker has started designing her own wallpaper. But this is not your grandma’s dowdy wallpaper — today’s offerings are bold, modern, and eye-catching statement pieces even if the design is at times retro. Some need tools and glue to adhere, and some are peel and stick. Either way, they are stunning.

Several factors contribute to wallpaper’s renewed popularity:

• Nostalgia – Millennials are drawn to vintage styles that evoke a sense of nostalgia. Wallpaper harkens back to its popularity in the 1970s and evokes a retro feel.
• Individuality – Wallpaper offers endless customization to make any space unique. From geometric patterns to nature motifs, options are limitless.
• Texture – Smooth-painted walls have been the norm for decades. Wallpaper provides welcomed texture and visual interest.
• Dimensionality – Wallpaper can make a wall into a feature. Three-dimensional designs and color blocking add depth.
• Affordability – Unlike remodeling, while high-end options exist, many wallpaper choices are budget-friendly DIY projects.
• Creativity – Wallpaper allows for immense creativity. Mix patterns in one space, accent a single focal wall or cover entire rooms.
• Fearlessness – Bold, daring wallpaper designs reflect a new willingness to take risks with decor.

In the Hamptons and on the North Fork, we are particular about our local culture, and using it as inspiration, we found stunning ways to incorporate the local vibe onto any wall.

EVERYTHING HAMPTONS

THE HYDRANGEA

SAIL AWAY

SURF CULTURE

BEACH LIFE

THE GARDEN TRELLIS

THE HAMPTON TRELLIS

NAUTICAL LIFE

While wallpaper may cycle in and out of fashion, its current stronghold shows no signs of abating. As more options hit the interior design market daily, expect stunning wallpaper to continue infiltrating design-lover spaces — especially on the East End.

Ty Wenzel

Co-Publisher & Contributor

Ty Wenzel, a recent breast cancer survivor, started her career as a fashion coordinator for Bloomingdale’s followed by fashion editor for Cosmopolitan Magazine. She was also a writer for countless publications, including having published a memoir (St. Martin's Press) and written features for The New York Times. She is an award-winning writer and designer who covers lifestyle, real estate, architecture and interiors for James Lane Post. She previously worked as a writer and marketing director for The Independent. She has won multiple PCLI and NYPA awards for journalism, social media and design, including best website design and best magazine for James Lane Post, which she co-founded in 2020. Wenzel is also a co-founder of the meditation app for kids, DreamyKid, and the Hamptons social media agency, TWM Hamptons Social Media.