The MJS Groupe presented a showcase with Polestar Manhattan at The Baker house 1650 in East Hampton on Saturday and Sunday, December 12 and 13.
Polestar — an emerging electric vehicle and hybrid manufacturer, redefining both design and performance standards — displayed two models: The Polestar 1 and The Polestar 2.
The event marked Polestar’s first arrival in the Hamptons during a series of drive events with its East Coast partner, Manhattan Motor Cars.
Polestar Manhattan and team were on-site. The limited group of attendees were given the opportunity to get behind the wheel of Polestar 2 and were introduced to the brand’s edgy style, sustainability, and performance.
Manhattan Motor Cars, which is one of three of the first retail partners for Polestar in the US, brought four vehicles as part of the weekend event. Gregor Hembrough, the head of Polestar USA both greeted guests and provided vehicle knowledge alongside marketing manager Christopher Schultz.
Robert Marchhart, the director of marketing for the Manhattan Motor Cars family and his team, safely executed the driving experience.
The two-day activation featured a catered luncheon in partnership with Berkshire Hathaway HomeServices Laffey International Realty with homemade baked seasonal favorites, post-drive bubbles by Champagne A L’EST, and Drive Coffee, which is inspired by the world of motorsports racing.
